Auction floor · 45,000 bid-requests/sec

Programmaticad exchangein a single window.

AdStreamer unifies SSP, DSP and DMP within a single RTB infrastructure. 

Auctions / day
2.24 bn
Bid response
142 ms
Unique visitors
112.4 M
RTB AUCTION SSP 27,480 domains DSP 78 advertisers DMP 55 segments
three modules · one exchange

SSP, DSP and DMP, operating within a single perimeter.

Every market participant — publisher or advertiser — works with a shared auction engine and a unified identity graph.

01
SSP · FOR PUBLISHERS
Supply-Side Platform
  • SSP (Supply-Side Platform) — a technology platform in the programmatic advertising ecosystem that helps owners of websites, mobile apps and other digital resources (publishers) sell their ad inventory automatically and at the best possible price.
  • SSP’s main goal — maximise the publisher’s revenue from every individual ad impression and automate the sales process.
Maximum revenue
02
DSP · FOR ADVERTISERS
Demand-Side Platform
  • DSP (Demand-Side Platform) — an automated technology platform for advertisers (brands and agencies) that lets them centrally buy ad inventory (banners, video, native ads) across thousands of sites, mobile and Smart TV apps in real time.
  • DSP’s main goal — to buy the right target audience at the lowest possible price and maximise the ROI of the ad campaign.
Better conversion
03
DMP · TARGETING DATA
Data Management Platform
  • DMP — the «brain» of the ad system. A platform for collecting, storing and analysing massive volumes of anonymised user Big Data.
  • DMP’s main goal — to turn scattered, raw user data into clear audience segments (e.g. «woman 25-35, Moscow, interested in fitness») that advertisers can use for precise targeting in the DSP.
Precise audience targeting

The lifecycle of one bid-request.

From page load to rendering the winning creative takes up to 250 ms. Inside — five parallel auction steps.

LIVE timeout 250 ms first-price 218 MS
DMP · ENRICH segments, ID-graph +5 segments · 16 ms 01 User page · app · TV ~ 12 ms 02 · SSP bid-request contextual + floor ~ 12 мс 03 · RTB Auction first-price · fanout ~ 114 ms 04 · DSP POOL 5 / 9 replied before timeout Marline ₽ 142.80 Octobid ₽ 138.40 Forum ★ ₽ 168.20 Sirius ₽ 134.10 NorthBid TIMEOUT 05 · WIN AD Brand BUY → Creative on page impression 0 ms 12 ms 28 ms 142 ms ~ 218 ms
end-to-end
218ms
timeout
250ms
dsp in pool
9bidders
winner uplift
+18% CPM
technology stack

The stack that powers the auction.

High-load backend on .NET 8, in-memory key-value Aerospike, RocksDB for cold data, ClickHouse for analytics — and a full observability pipeline.

languages & runtime
.NET 8C#
JavaScriptfrontend
LinuxOS
data
Aerospikehot KV
RocksDBstorage
ClickHouseOLAP
KeycloakIAM
network & delivery
HAProxyL4/L7 LB
NGINXreverse proxy
observability
Grafanadashboards
Prometheusmetrics
Telegrafagent
catalog · 22 formats

We serve banners, IBV, native and rich-media.

All IAB Russia and OpenRTB standards. 

VIDEO

Video advertising — in video content, in feeds, in-app and on Smart TV.

In-stream (inside the publisher’s video content), out-stream (in feeds or banner slots) and Smart TV (on big screens).

IN-STREAM
01 / 03
PRE-ROLL · 0:04

In-Stream

pre · mid · post-roll

Ads inside the publisher’s video player before, during or after the main clip. 

VTR ≈ 87% non-skip · skip
OUT-STREAM
02 / 03
AD · IN-FEED

Out-Stream

IN-FEED · IN-ARTICLE · IBV

A video unit embedded into article text, a feed or a banner slot. 

+inventory LOWER CPM
SMART TV · CTV
03 / 03
CH · 12 AD

Smart TV

ctv · ott · iptv · cinemas

Advertising on the big screen — Smart TV, IPTV and online cinemas. 

VIEWABILITY ≈ 92.4% brand-safe
for publishers

Which formats you can run on your sites.

Format and pricing depend on the type of placement. 

WEB

Website

desktop · ≥ 1024 px

The full set of IAB formats — banners, video and rich-media, FlyRoll, Sticky, FullScreen.

MOBILE

Mobile site & app

phone · tablet · < 1024 px

Banners, video, in-feed native, interstitial, FlyRoll, Sticky and in-app ads. Responsive creatives for any viewport and orientation.

CONNECTED TV

Connected TV

smart tv · ott · iptv

Linear video — pre-roll, mid-roll, post-roll, pause ads. 4K, 16:9, skip, non-skip — with full viewing and sound.

AD
for advertisers

One account — all of Runet and Smart TV in a single auction.

Connect a campaign to the unified RTB perimeter: precise targeting via DMP segments, transparent bids in 200 ms and full per-impression analytics. No middlemen and no hidden margins.

Inventory
25,000+ domains
web · mobile · CTV — in one perimeter
Unique users
> 100M / month
reach via a unified ID-graph
DMP segments
55+ ready-made
+ custom look-alike audiences
01 / 04

Precise targeting
down to a single impression

Geo, device, OS, time, frequency, page context, behaviour, gender, age and more.

GEO · DEVICE · TIME LOOK-ALIKE
02 / 04

Brand-safety
& fraud protection

Domain blacklists, traffic screening for fraud — GIVT and SIVT filters.

SIVT · GIVT ADS.TXT
03 / 04

Transparent
real-time analytics

Detailed statistics on all key metrics — impressions, CTR, VTR, viewability. Stats are available via API.

IMPRESSIONS · CTR · VTR VIEWABILITY
04 / 04

Full-service and managed mode

Hand the campaign over to our traffic-manager team and we’ll set it up professionally to reach the best results.

FULL-SERVICE MANAGED
Onboarding
First campaign live in 1 business day. Minimum budget from 100,000 ₽.
about · AdStreamer

Technologies of effective attention.

Russian adtech companyprogrammaticmachine learning

AdStreamer is an expert in automated buying and placement of display and video advertising. We combine cutting-edge programmatic technologies, machine learning algorithms and deep data analytics to turn every ad impression into a measurable business result.

We help brands find their audience in the ocean of digital content, and publishers — monetise traffic to the fullest. In the era of banner blindness and fragmented attention, we build communication differently: in milliseconds we analyse thousands of requests to deliver the right message to the right user at the right moment.

who we serve Value for both sides of the market 02 / audiences
ADVERTISERS 01

Why brands and agencies choose our ecosystem to launch media and video campaigns.

  • 01 Access to any inventory

    A single interface to thousands of placements — web, mobile, in-app and CTV. Launch a campaign across the whole market without separate publisher contracts.

  • 02 Pinpoint audience targeting

    Targeting by interests, behaviour, geo, device, time of day, gender, age and other parameters ensures ads reach only those who can actually become customers.

  • 03 Business-goal optimisation

    We optimise for results, not impressions: leads, sales, conversions, segment reach. Algorithms reallocate budget toward what delivers KPIs.

  • 04 Budget transparency

    Detailed reporting by site, metric and audience. You see what you pay for and can adjust the strategy at any time.

  • 05 Protection against fraud & unsafe sites

    Continuous anti-fraud checks, brand safety, and integrations with independent verifiers.

  • 06 Flexibility & fast launch

    You can launch a campaign in a day, adjust on the fly and test hypotheses without lengthy approvals.

  • 07 Real-time RTB auction

    The system evaluates every impression individually. If a user is highly valuable to the brand, the DSP raises the bid; if not — it lowers it or skips the auction, protecting the budget from waste.

targeting brand safety real-time bidding
PUBLISHERS 02

Why publishers choose our platform.

  • 01 Maximising revenue per inventory

    Dozens of buyers competing for every impression push up CPM and fill rate. Each impression automatically goes to the buyer offering the highest bid at that moment.

  • 02 High Fill Rate

    Thanks to integrations with leading DSPs and flexible floor pricing, we buy traffic efficiently and aim for maximum slot fill rate.

  • 03 Inventory control

    You set floor prices, formats and priorities yourself — the site stays under your control.

  • 04 Easy integration

    Connect via standard protocols (OpenRTB, JS tag, VAST/VPAID) — no site redesign or lengthy engineering work.

  • 05 Transparent regular payouts

    Clear revenue reporting in your account and regular, on-schedule payouts without delays.

  • 06 Our formats

    We offer the most effective modern formats for every platform — web, mobile, CTV (In-Stream, Out-Stream, IBV, FlyRoll, Sticky, InApp).

  • 07 Technical support

    A dedicated manager on standby — we help with integration, format setup and revenue optimisation at every stage.

fill rate cpm floor price vast / vpaid
our mission

AdStreamer synergy.

AdStreamer is a synergy of technology and media reach. Advertisers get transparent, high-quality inventory and strong conversion; publishers — a steady revenue stream from premium brands. We bring together the best of both worlds.

AdStreamer team

Join the unified exchange.

We guide your integration — free of charge.

Contacts

Get in touch

If you’d like to become our partner, have a mutually beneficial proposal or other questions — we’d be glad to hear from you.

  • E-mail informer@adstreamer.net
  • TELEGRAM @adstreamer
  • Office hours Mon–Fri · 10:00–20:00 (MSK)
  • Office 13 bld. 1, 2/8, Akademika Koroleva st., Ostankinsky district, Moscow, 129515, Russia